Our Story
Long Island, New York · Est. 2026
No Corporate
Backing.
No Shortcuts.
EMBR is an independent, grassroots hydration brand built from scratch by one Long Island athlete who got tired of settling for less.
CrossFitter · Runner · Lifter
The Founder
I got tired of
drinking
sugar water.
My name is Craig. I'm a Long Island-based CrossFitter who loves to run, lift, and stay active. Pushing myself is just how I'm wired — cutting corners has never been an option.
I always knew I wanted to build something. I just never expected I'd find myself going up against the corporate giants selling addictive, sugar-loaded hydration products to athletes who deserve better.
"I don't care if you can barely run an 11-minute mile or just got your first banded pull-up. If you're in the gym pushing yourself — you are my people. This is for you."
My mission is simple: make the cleanest, best-tasting products for people who want to better themselves, test their limits, and show up for the ones who love them most. Whether you're chasing a PR, signing up for your first 10K, or making a run at the CrossFit Games — EMBR was built for you.
I didn't cut corners on the formula either. I contacted the experts when it comes to supplementation and giving your body exactly what it needs. Everything is made thoughtfully, and everything is made right here in the US. No mystery ingredients. No fillers. No compromises.
This isn't a vanity brand or a celebrity side project. It's a real product, built by a real athlete, for real people who put in real work.
What We Stand For
Four things we'll
never compromise on.
Zero sugar. No artificial dyes. No fillers. Every ingredient in EMBR is there for a reason — to replace what you actually lose, and nothing else.
No proprietary blends hiding behind fancy names. You'll always know exactly what's in every serving. We contacted the experts so you can trust every scoop.
EMBR is manufactured right here in the United States. We hold every batch to strict quality standards because your body deserves nothing less than the best.
Not influencers. Not celebrities. EMBR is built for the person who shows up every day — the beginner, the competitor, and everyone grinding in between.
Who This Is For
If you're
putting in
the work —
this is yours.
EMBR isn't for a certain type of athlete. It's for anyone who shows up. The person barely finishing their first run matters just as much as the person qualifying for Regionals. You're all my people.
Clean ingredients.
Real performance.
Built on Long Island.
Formulated with expert guidance. Manufactured to strict quality standards.
Every batch. Every time.